Tuesday, 12 May 2009

Media Questionnaire Summary

Media Questionnaire Summary
During the production of our film, we decided to make a questionnaire to see whether or not the majority of people enjoyed watching our film. During this process we asked 10 random people who all said they enjoyed our film, we was pleased with this outcome as 100% of the people liked what they saw. There was two specific parts of the film that the group of people whom we asked more enjoyed, firstly the part where Laura was flirting with Jack and beckoning him over, we also found out that not only was this due to Laura’s acting skills, it was also down to the slow motion editing and non diegetic music. Also, the group decided throughout the making of the film that we may have made the start to confusing, as one point it discusses coursework then changes directly to a girl. So we decided to ask the group of volunteers that were assessing our film if they could understand the start of the film, we got 100% positive feedback and got rave reviews that it was ‘well explained’. The reviewers also said that our film was of a good standard of quality and would be happy to see the film fully with this standard of quality; they believed that the acting, editing and music were all outstanding. However one of our reviewers said that the sound quality was not up to standard during the conversation between Jack and Omi, but they did say that they understood the problem we had with the filming in a busy environment.
Every single person who we asked said not only did they enjoy the music but they also thought it was in the perfect places, for example, the up beat music for the production company representing teenage life and happiness and also the ‘porn’ style music which is slow and sexy to represent Laura and last of all the techno style immature music to represent what the film is about.
Also we asked the reviewers what they thought of the titles we created and this time got a 90% positive feedback and a small 10% negative feedback. The positives were that the titles suited well and were put in the perfect places to break up the film and they suited the genre of the film was they were colourful, bubbly and bold. However we received a negative feedback from one person as during the process of making this film we made two samplers of our production and our second sampler we put pauses as the titles come over the top of the characters, and he preferred this to our final product.
The critics that we questioned all firmly agreed that we used the production logo well.
Also lastly we asked the reviewers if they thought that the acting skills were of a good standard and if it was of a good quality for them to watch fully and every single person out of the 10 agreed that it was very watch able.

Friday, 8 May 2009

Film Treatment




Film Treatment



Media Evaluation

Media Evaluation

Over the past few months, my group, me, Omi and Kyle have produced a media production film. This film last for 1 minute 54 seconds and has been mainly focused on being a romantic comedy. The film starts off with the intention of setting the scene, the main focus point of showing the viewer where the film is based. As the characters argue over an unknown reason the viewer picks up that they are discussing school work with the repeated use of the word ‘coursework’. The camera stays at the back of the room clearly showing everybody who is involved in this shot. After this shot is completed the film then brings the audience up to speed about what day the film is taking place, with the use of the dip to black the words ‘the following day’ come across the screen to show the audience that now there is a new day as it shows me and Omi in conversation about the coursework. We discuss very briefly the effort and work that has been put into our coursework then with the disappointing outcome that it will not be sent off. As I look round and scope the room I see something off camera that shocks me, as I tell Omi about the ‘fit’ girl that is very close to us and ask Omi if he thinks I can ‘pull’ her. This shot is just showing me and Omi having our conversation as it then moves around to the girl who is portrayed by Laura Bramley as she tries to seduce me and beckons me over by flirting. I reason with Omi about my chances as he encourages me to go over, with an extra shot of Laura flirting, the camera shows me walking towards her with a ‘cheesy’ wink as I then fall over stupidly. During the creation of our film we chose carefully the music we would want to have at the right times. The production company logo had upbeat music to get people in the right mood for the comedy film. It was pop rock so it would represent the people the film was aimed at, the relaxed, laid back, teenage age group. During the conversations we have no music being played as no music was necessary, it was just about what we were saying, however as Laura has no lines, we needed to play something flirtatious and appealing to show her sex appeal, the music we chose was also slightly comical as it may have reflected a ‘pornographic image’. The final shot of the opening film is the title page showing up clearly as ‘Falling for her’ with techno music being played to show the immatureness and teenage appeal the film has.

• In what ways does your media product use, develop or challenge forms and conventions of real Media products?

Our film has been based on the idea of the romantic idiot, the typical loser kid who never ‘saves the day’ who never ‘gets the girl’. This person of course however always does the get the girl at the end of the film. The production we have created is very basic and has the normal ‘loser kid’ surroundings, the school, the friend and of course the good looking girl. I also believed we developed the romantic loser comedy theme as well by the fact that how much school information we brought into the production, It wasn’t a win the match, get the girl, live happily ever after, it was a serious coursework piece which viewers of the teenage age group can reflect to as they all have to go through the agony of coursework. However, the coursework may not reel in the viewers as they may want to see something un-realistic or far fetched that only a certain group of people can tackle, to make the film more interesting. For example a film I watched to research for the making of our film, was ‘Cinderella Story’ This story is based on a romantic jock comedy, the boy at the end of the film is playing in a huge American football game and stops at the end to win the girls heart. This may be more entertaining because of the chance that this could happen, however because it is more un-realistic it is made more exciting.

• How does your media product represent particular social groups?

Our media product represents one type of social group, the teenage life. The way we reflect on showing the age group is true to life, the two stages of the film contain the argument over coursework and the discussion of another very important matter for a normal teenage boy, the ‘fit’ girl. This shows that the age group is very focused on completing the coursework task yet however wanting the girl at the same time. Also our media product represents the ‘cool’ teenage look, as for example, every character in the product is dressed stylishly and casual. Nobody is scruffy looking or seen as poor, every character looks as though they come from good backgrounds with well earned money. The cool teenage look is also shown from the fact that nobody is being bullied, nobody is on their own, all the way through the film Jack and Omi are in discussion with either themselves or the other characters such as Chris Looms or Hannah Butler. The mid shot of Laura who is portraying the fit girl is however shown on her own but briefly is seem to be in conversation with another person. So the social life of the group of a normal average teenager, wanting to get the work done and yet however have a girlfriend at the same time.

What kind of media institution might distribute your media product and why?

During the process of making our product I researched 6 films which made me get a good idea in what I wanted to do in our group to make our film to a good standard of quality. Also whilst I was looking at the six films I wanted to find out which was the most popular with the worldwide audience by looking at the intake of money it had made since it had been released in cinema. The first film I looked at was Love Actually, which was made in 2003 by Universal Pictures; this film to date has brought in $246,942,017. The second film I looked at was again by Universal Pictures; this film was called Bridget Jones’s Diary which is two years older than Love actually and did actually bring in more money as to date it has made $281,929,795. So after looking at these two huge box office hits I decided to look at a company that was not Universal Productions and to see how successful they were in their romantic comedy, as I looked at the film Hitch, which was produced by Columbian Pictures, this film was a huge hit and brought in more money than the Universal pictures films as it made $368,100,420. Six days, Seven Nights was the fourth film I looked at, it is now 11 years old and was not nearly as famous as Hitch, and this film to date has brought in $164,839,294, however this film was made by a lesser company which is named Touchstone Pictures. The fifth film I looked at was because of the time it was made, it was made again in 1998 but this time made by a different production company, the film You’ve got mail which involved Tom Hanks and Meg Ryan was out at similar times to Six days, Seven Nights as one of the romantic comedies of the year, this film was much more popular with the audiences and brought in $250,821,495 for the production company Warner Brothers. The last film I looked at was again made by Warner Brothers but made for possibly different audiences, the very similar audience as to what my production was aimed at, a teenage chick flick film. Cinderella Story was made in 2004 by Warner Brothers and brought in a very low $70,067,909. So after looking at these figures which were given to me by the website ‘Box Office Mojo’ I would look at the Columbian Pictures as the one film I looked at from their was the most money making, and as Hitch was aimed at teenagers and young adults as my film is that production company would be the required one.

• Who would be the audience for your media product?

The audience for my media project would vary from 13-20, the age of early teenagers to young adults, as before the early teens that watch the film they would not understand the situations that the characters are going through and would not understand the jokes or what is happening, yet after the age of 20 they may see the film was immature or un-amusing, yet people from 13-20 are going through the coursework stage and discovering their love life’s and affections to other people.

• How did you attract/address your audience?

The way we attracted the required audience of 13-20 was by using something they could relate to, for something they could think back to their own life for, for the main characters we used people aged 13-20 with the exception of the teacher who was played by Kelly Taberham. Also we used a good looking girl to attract the attention of the male audience, we wanted to make sure that the rest of the film was hidden and not given away in the first few minutes, so after Jack falls down, the camera does not show him either recovering himself or Laura helping him up, the title ‘Falling for her’ comes up very quickly to leave the audience pondering about what happens next and makes them wanting to watch the rest of the film to see how it ends and to see if either Jack makes a fool of himself again, or weather he ends up with Laura or another girl.

• What have you learnt about technologies from the process of constructing this product?

During the creation of our product I have learnt very much about the technologies that are needed to make a good quality film. At the start of the year my knowledge for such things as photo-shop, adobe premiere elements and even how to use a tri-pod were inexistent. However over the past few months, I firstly had to tackle the camera, with a demonstration from Kyle Topham on how to use the tri-pod, I had to find out the perfect positions in which to film. During the process of the shots we used I learnt how to use the camera effectively, having it placed perfectly and saying where I think it would look best, me and my group in the end learnt the basic uses of the camera, in turning it on, shooting the footage we needed, turning it off and then loading it up into Adobe Premiere elements. As we loaded it up into adobe premiere elements I learnt how to cut sections of the footage that we did not need, as we got rid of a walking shot of me and Omi walking towards the college. We also had to do a lot of editing as bits of the footage of the coursework conversation were either un-watchable or unnecessary. As we progressed through the editing stage of the filming I had to also slot in the music at the right times, during the production companies logo, when Laura is flirting and at the end when the titles are involved. Also I created the production companies logo using photo shop, I had to get the image of ‘flags of our fathers’ and edit out the flag, then replace the American flag with a Great Britain flag. Also I had to blur and fade round the edges of the Great Britain flag to make it look more realistic to the original image. Within our film we had a series of problems with our sounding at stages throughout our film, so I have had to also learn how to adapt the sound in Premiere elements to help make our film a better standard of quality. Finally I also learnt that lighting is very important to a film, we needed to make sure the lighting in the room was perfect to represent a friendly environment.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Over the past few months I have learnt many new skills whilst creating this media product, from working on a computer and changing a famous American image to working as a set team and perfecting a shot. From adobe premiere elements I have learnt how to adjust cuts, sounds, upload pictures, upload mp3’s, add better lighting, dip to black and how to speed up and slow down shots as we have used in our film when Laura and myself flirt with each other and when I fall over. However in the long run from our preliminary task we did not learn from our mistakes and had bad sound problems again, as we tried creating the perfect college atmosphere, we defiantly got the atmosphere but not a perfect one, we had sound problems with to much excess sound and parts were me and Omi could not be heard, so next time we would have to do it in a quieter area and stage the whole shot instead of filming in a natural environment. We also had a problem with the first idea as it was nearly as good as standard as the product we have finally created, so we changed our main idea and in the end I am personally happy with what I have learnt and I am very happy with the media film I have helped produce.

Thursday, 23 April 2009